PORTFOLIO II - MARKET RESEARCH - TESLA AUTO DIV.
In this assignment for the Project and Portfolio II course, students were tasked with creating a comprehensive market analysis report for a company and product of their choice. The project required students to develop an executive summary, objective statement, research methodology, key findings, conclusions, and recommendations. They had to incorporate their research from previous weeks, conduct additional analysis using tools like STEEPLE and SWOT, and provide strategic recommendations based on their findings. The assignment emphasized proper citation, inclusion of visuals, and adherence to formal business writing style. Students were expected to format the final report professionally using a provided template, demonstrating their ability to analyze a company's market position and provide actionable insights Through this project, I learned how to conduct and synthesize market research, analyze industry trends, and develop strategic recommendations for a company. I gained valuable experience in creating professional business reports, including how to structure information logically, incorporate visuals effectively, and use proper citation methods. The assignment enhanced my critical thinking skills by requiring me to draw conclusions from my research and formulate SMART goals. Additionally, I practiced important business communication skills, learning how to present complex information in a clear, concise manner suitable for executive-level readers. This project has significantly improved my ability to analyze market conditions and provide meaningful business insights.