CHARLESTON RIVERDOGS SPONSORSHIP PITCH (VIDEO)

In the Marketing Research course, I created a sponsor pitch for the Charleston RiverDogs baseball team, integrating demographic, psychographic fan insights, social media statistics, and sponsorship benefits to appeal to potential sponsor, SouthBank. Using Keynote, I developed a narrated pitch featuring an introduction of the team, detailed pitch, and conclusive remarks, supplemented by five data visualizations. I am exceptionally proud of the outcome of this assignment, as it allowed me to apply my skills in designing around existing branding elements such as color schemes and thematic elements. Crafting the narrative around a baseball theme was particularly fulfilling, as it enabled me to creatively integrate baseball references into the storyline and pitch structure. Through this experience, I learned not only how to effectively use visual and auditory elements to convey information but also how to strategically pitch ideas to potential sponsors in a compelling and persuasive manner. This project has significantly enhanced my understanding of marketing strategies and presentation skills, preparing me to tackle real-world challenges in professional settings.