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DISCOVERY BRIEF
Through the Discovery Brief Infographic, students aimed at uncovering and communicating key insights essential for creating an effective content concept and strategy for a chosen brand. Through thorough research encompassing the brand's website, product or service platforms, and social media channels, students gather crucial data to inform their infographic. The infographic should succinctly present findings on the company's business goals, target market demographics and preferences, recommended content types, brand story, and social media distribution strategy. Utilizing Canva, students design a professional infographic aligning with the brand's identity, ensuring clarity, coherence, and visual appeal.
Through this assignment, I have learned how to effectively communicate complex information through visual design in a clear and concise manner. By researching and synthesizing data from diverse digital platforms, I gained insights into identifying and highlighting key insights that inform strategic content decisions. Designing the infographic using Canva enhanced my skills in visual storytelling and graphic communication, emphasizing the importance of visual hierarchy, consistency, and aesthetic appeal in conveying critical business and marketing concepts. This experience has equipped me with practical skills in content strategy development and visual communication, essential for creating impactful marketing materials that resonate with target audiences.
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CREATIVE BRIEF
This assignment focused on creating a comprehensive Creative Brief for a designated case study brand, with a particular emphasis on the Godiva brand. The objective was to articulate a creative concept that would guide the development of an effective content strategy and deliverable. The assignment required integrating research findings from previous weeks, including brand analysis and competitive benchmarking, to inform strategic decisions.Through this assignment, I learned to structure and communicate a professional Creative Brief suitable for presentation to executive management, creative teams, and tactical staff.
This involved detailing the brand's story concept succinctly, aligning it with existing storytelling methods, and connecting it to the brand's target demographic and psychographic profiles. Additionally, I gained insights into incorporating interactive elements and crafting compelling calls to action within content deliverables, as well as leveraging social media effectively to amplify campaign messaging. Overall, the assignment enhanced my ability to apply strategic thinking and articulate creative concepts that align closely with business goals and audience expectations in content marketing contexts.
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CONTENT DELIVERABLE
For the "Content Deliverable" assignment, students focused on creating impactful content aligned with the business goals of a chosen brand—such as Godiva in this instance. This task involves synthesizing insights from discovery phases, creative briefs, and discussions to inform the content creation process. The deliverable can take various forms such as infographics, podcasts, or videos. Evaluation criteria emphasize coherence, media effectiveness, stylistic presentation, and language proficiency.
Through this assignment, I learned how to craft compelling Reels videos that engage audiences through effective storytelling, smooth transitions, and the strategic use of high-quality visuals and appropriate music. Creating an Instagram Reels unboxing video for Godiva Chocolates provided hands-on experience in aligning content with a brand's luxury image and effectively targeting specific demographics on social media. This experience enhanced my skills in multimedia content creation and strategic communication, emphasizing the importance of maintaining brand consistency and viewer engagement in digital marketing efforts.
Through this assignment, I learned how to craft compelling Reels videos that engage audiences through effective storytelling, smooth transitions, and the strategic use of high-quality visuals and appropriate music. Creating an Instagram Reels unboxing video for Godiva Chocolates provided hands-on experience in aligning content with a brand's luxury image and effectively targeting specific demographics on social media. This experience enhanced my skills in multimedia content creation and strategic communication, emphasizing the importance of maintaining brand consistency and viewer engagement in digital marketing efforts.
Unbox Godiva's Gold Collection! Discover our gold box favorites and indulge in luxurious chocolate moments.
