GOOGLE ADS PITCH

In this Portfolio V assignment at Full Sail University, students were challenged to develop a professional Google Ads PPC campaign proposal that demonstrated how targeted advertising strategies can drive measurable business growth. The goal was to create a client-ready pitch that clearly communicated value, ROI, and strategic alignment with organizational objectives—convincing executives or decision-makers to invest in paid media. For this project, I conducted in-depth market research on Full Sail University’s digital advertising presence, analyzing competitors, keyword trends, and audience segmentation using tools such as SpyFu and Google Keyword Planner. I proposed a data-driven campaign plan detailing budget allocation, timeline, ad types, and ROI projections, supported by APA-formatted research and performance benchmarks. The final proposal blended marketing analytics with persuasive storytelling to present a clear, results-focused advertising strategy. It demonstrated my ability to translate complex PPC data into executive-level insights, create actionable recommendations, and deliver a professional pitch that aligns creativity with business strategy.