In the Charleston RiverDogs Sponsorship Pitch assignment, I developed a strategic proposal for the Charleston RiverDogs baseball team, targeting SouthBank as a potential sponsor. I incorporated key demographic and psychographic fan insights, social media metrics, and sponsorship benefits to craft a compelling, data-driven narrative. Using Keynote, I designed a sleek, minimal presentation featuring five data visualizations to clearly communicate the partnership’s value. The design and messaging were intentionally minimal, ensuring the focus remained on the key points while aligning with both the team and sponsor’s branding. I was particularly proud of how the design reflected simplicity and clarity, which helped deliver a strong and impactful pitch. This experience sharpened my marketing strategy, presentation, and persuasive communication skills, showing me how thoughtful design and clear messaging can effectively engage and convince potential sponsors.
SPONSORSHIP PITCH - CHARLESTON RIVERDOGS
The Marketing Research course focuses on the importance of data in shaping marketing decisions, teaching students how to extract insights about consumer behavior and apply them to product and service strategies. The course covers various research methodologies, marketing strategies, and the critical roles of design, implementation, and analysis in making informed marketing decisions.
