PERSONAL CAREER JOURNEY STORY (KEYNOTE PRESENTATION)

In the Storytelling in Marketing course, students undertake an assignment focused on creating a comprehensive narrative of their personal career journey. They are tasked with creating a personal career timeline, accompanied by a reflective essay, to analyze pivotal moments and decisions leading to their enrollment at Full Sail University and outlining plans for the future. Utilizing branding elements such as archetypes, logos, colors, fonts, and brand statements, they develop a personalized brand style guide. Through a visually engaging presentation, students showcase their career narrative, aspirations, and future goals, aiming for clarity, coherence, and professionalism in storytelling while aligning branding elements with their personal identity and career trajectory.

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